Freelance Brand Content Writer
Behind every product is something worth explaining: a problem someone wanted to solve, expertise that deserves a wider audience, research that reveals something surprising, or a story that makes a brand worth paying attention to.
I turn those ideas into credible, compelling content that serves readers first. I interview founders, experts, and other people with something worth saying, and build stories that give audiences a reason to trust the brands behind them.
Selected Work
Founder Story
This Dog Dad Couldn't Find a Good Treat for His Rescue Dog — So He Built a $6.8 Billion Industry's Next Big Brand — PetHelpful
Great brand stories give audiences a reason to care about what a company makes. Using Mighty Paw's origin story, this piece shows how one man's determination to keep his rescue dog healthy became the brand's foundation.
Product Journalism
Switching Dog Walks to Morning and Evening Beats the Heat — But Experts Say It Creates a Different Kind of Risk — PetHelpful
People don't value a product until they understand why they need it to solve their problem. Balancing veterinary advice with a public safety expert’s recommendations, this piece shows why REPULS Defense Spray addresses a safety concern dog walkers are likely unaware of.
Expert-Led Content
A Canine Cognitive Scientist Says Most Parents Are Comforting Their Dogs Wrong During Fireworks — PetHelpful
Expert-led content earns trust. Using a canine cognition researcher’s practical insights, this piece naturally explains the science behind why Blue Buffalo’s recent video can help soothe dogs.
Brand Storytelling
He Played in the World Cup. Now He's Refereeing Rescue Puppies — and He Says It Might Be Harder — PetHelpful
The best brand content cohesively blends separate narratives to serve the project's goal. This interview piece weaves together Jimmy Conrad, LG's World Pup campaign, and an animal adoption mission into a story that celebrates the joy of adoption.
“I recently worked with Jarret on a Q&A for a pet brand/founder's story. This is a somewhat new client of mine, so I was so relieved and happy that such a great outlet and writer were interested in a story so early on in our campaign. Jarret immediately understood the type of content I was hoping for and very quickly turned around questions for my client to answer. Jarret was helpful, patient, and responsive - which is basically a publicist's dream come true. The entire process was incredibly seamless, and the client was extremely pleased with the end result. Needless to say, I was too.”
– Katie Rose, Sr. Account Executive, ChicExecs
“Working with Jarret was a great experience. He was easy to work with, communicated throughout the process, and asked thoughtful questions that led to a really strong story. The final piece was well-written and accurately reflected our messaging. I’d be happy to work with him again in the future.”
– Ellison Abel, PR Specialist, Asylum Public Relations